Hi, I’m Blanca!
I'm the independent marketing consultant behind The Ortiz Marketing Group.
Why I Built The Ortiz Marketing Group
Throughout my career, I’ve seen marketing from every angle. I spent four years in the agency world running local campaigns across trade services, healthcare, legal, and real estate. I then moved to the brand side to create, manage, and optimize digital marketing programs for a global paint brand supporting a network of over 8,000 independent retailers.
Across both worlds, I noticed a frustrating pattern.
Finding an agency that takes the time to truly understand an established local business's market, business model, and operational reality is extremely rare. Most traditional agencies focus on selling retainers and handing accounts off to account managers who are juggling 15+ clients at once.
The result? Business owners are left paying for surface-level "vanity metrics" without the internal time or technical background to hold vendors accountable—and with no one stepping back to analyze their entire marketing ecosystem.
I launched The Ortiz Marketing Group to bridge that gap. Your business may not be ready for a full $150k+ in-house marketing team just yet, but you do need an experienced professional sitting on your side of the table—someone who protects your budget and aligns every strategy directly to your business goals.
American Marketing Association Member
MBA
Google Certified
Life Beyond Marketing
When I step away from marketing strategies, life is centered on family, growth, and community.
At home, I'm a wife and mom to two fur babies: Chloe, a sweet Maltese-Poodle mix who loves long walks, and Casper, a fierce short-haired cat who loves playing fetch (a habit he definitely picked up from Chloe!).
Personal growth and community are deeply important to me. As a passionate member of my local Toastmasters club, I'm actively honing my communication skills toward a goal of public speaking. That desire to grow and empower others flows directly into my community work, especially when it comes to supporting other women.
Through 100 Hispanic Women, an organization dedicated to helping emerging leaders maximize their potential, I have the privilege of serving as a mentor for their Latina for Advancement Pathways Program.
WHAT YOU CAN COUNT ON
My Promise to You, Always
I
100% Independent Guidance
I never take agency referral fees, vendor kickbacks, or marked-up execution costs. My recommendations are guided exclusively by what generates real ROI for your business.
II
Ownership & Stewardship
I'll treat your marketing budget with the same care and scrutiny as my own, anticipating needs and proactively leading your strategy.
III
Thoughtful Management
Every strategy I build is rooted in deep attention to detail, clear communication, and an unwavering commitment to helping your business flourish.
Ready to bring clarity to your marketing?
The first conversation is at no cost and zero pressure.